PENINGKATAN KUALITAS PRODUK GANDOS DI UKM NUR WAHID, SURAKARTA MELALUI PENERAPAN GOOD MANUFACTURING PRACTICES (GMP) DAN DIGITAL MARKETING

ABSTRAKUKM Nur Wahid adalah produsen makanan lokal/tradisional sejak tahun 2010 yang berlokasi di Kelurahan Banyuanyar, Kota Surakarta, Jawa Tengah. Berdasarkan hasil observasi telah dilakukan, fasilitas produksi digunakan UKM cenderung belum memenuhi standar GMP atau dapat dikatakan layak dan rawan menimbulkan permasalahan keamanan pangan. Ketidaklayakan kondisi tempat serta peralatan sudah mulai usang berkarat mengakibatkan pengurusan P-IRT dari menjadi terhambat hingga saat ini, sehingga produk gandos ini memiliki P-IRT. Permasalahan lain kendala SOP proses Gandos. pembuatan gandos, menyebabkan mutu diproduksi terukur. Selain itu, dalam melakukan kegiatan pemasaran masih mengandalkan metode konvensional, hal juga menghambat berkembangnya usaha kue Gandos ini. Sebagai upaya menyelesaikan masalah terjadi pada Wahid, maka Tim Pengabdian UNS bersinergi dengan untuk menyelenggarakan program (1) Pelatihan persiapan sertifikat P-IRT, (2) Pendampingan penyusunan (3) Pemasaran menggunakan digital marketing. Tujuan meningkatkan kualitas Wahid. Kata kunci: gandos; implementasi; tradisional; digital. ABSTRACTUKM is a local/traditional food producer since which located in Banyuanyar Village, Surakarta City, Central Java. Based on the results of observations that have been made, production facilities used by tend not to meet standards or can be said inadequate and prone causing safety problems. The inadequacy conditions site equipment were already worn out corroded had resulted processing from being hampered until now, so products this did yet Another problem becomes an obstacle for process products. does making quality produced measurable standards. In addition, Wahid's carrying marketing activities still relies conventional methods, also hinder development cake business. As effort solve problems occurred UKM, Service Team worked together with organize programs training preparation obtaining certificates, Assistance preparing SOPs, Training Product uses methods. purpose activity improve at Keywords: implementation; traditional cake;